Logo design/ILLUSTRATION

Objective: Design a logo for the Huffman clinic that is located inside Napa Valley Orthopaedics.

Challenges: The client wanted to have his own logo for his spine clinic but also wanted to still have a connection to Napa Valley Orthopeadics. 

Solution: When I was designing the Huffman Clinic logo I used the same serif font as Napa Valley Orthopeadics and I created a custom spine illustration for the "ff" to emphasize the clinics' specialty. This provided enough connection to the main clinic while providing the Huffman Clinic its own separate identity. 
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