BRANDING/ART DIRECTION
As the lead designer on the rebranding initiative for La Tavola Fine Linen Rental, my goal was to modernize our visual identity to better align with our evolving company values and market positioning. I conducted market research, gathered stakeholder feedback, and audited our existing brand to inform the design direction. I created a modern and feminine brand, developing and executing new designs for our logo, color palette, typography, and various digital and print materials, ensuring consistency across all touchpoints. The rebrand has resulted in increased brand recognition, enhanced engagement, and positive feedback from stakeholders and customers, setting a strong foundation for our future growth.
