Project: Mark Herold re-brand
Objective: With an ever growing wine portfolio, Mark Herold needed his brand to entail all his varietals by staying true to his freehearted spirit.
Challenges: Finding the balance between the existing and new without disrupting the brand voice.
Solution: Used exiting artwork that was near and dear to the winemaker as the icon of the new brand and repositioned it throughout the brand from environmental, print and digital applications.
new branding applied to print and digital collateral