REBRAND

With an ever-growing wine portfolio, the Mark Herold brand needed a cohesive look and an increase in brand awareness. It was important to stay true to his freehearted and big personality. 

Challenges: Finding the balance between the existing and new without disrupting the brand voice. 

Solution: Pivoted existing artwork as the icon of the new brand and repositioned it throughout the brand from environmental, print, and digital applications.
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